About Griffin
Hi, we’re Griffin! We’re the bank for companies who want to build and launch financial products.
Our context
We're rapidly heading towards a future where most of us access financial services through technology companies rather than high street banks. All sorts of companies are now embedding financial products into their apps and user journeys so that their customers can seamlessly make payments, manage expenses, take out loans, save, invest, and do more.
The problem is that companies are still dependent on legacy banking infrastructure if they want to offer regulated financial products. They need to either partner directly with an (slow-moving, risk-averse) incumbent bank and/or stitch together middleware from various Banking as a Service (BaaS) providers. This process is slow, expensive, and complex and makes it very hard for companies to get new financial products off the ground.
At Griffin, we want to change this.
Our purpose
We want to make it easy for companies to bring finance to their customers at the point of greatest relevance. So, we built a bank.
But not just any bank! Griffin is a technology platform and a bank: fully regulated, API-first, developer-centric, and purpose-built to serve innovative fintechs and brands who want to build and embed financial products.
Learn more about what we do.
Our culture
Our culture is our most important asset, and one of the ways we safeguard it is by being extremely intentional about hiring the right people. We won't hire people who don’t seem like a strong fit for our core values, even if they're otherwise extremely qualified.
We also believe that smart, motivated, conscientious people thrive in high-trust, high-autonomy environments. That’s why we’re transparent by default, and we encourage open discussion and challenge across all levels of the organisation. We’re also remote-first, asynchronous, and fully flexible - because you're the expert on how and when you do your best work.
Learn more about our culture.
The team
The Marketing team at Griffin is responsible for putting the customer at the heart of everything we do. We seek to add value at every single user touchpoint and create meaningful connections across the entire customer lifecycle. At a macro level, we are responsible for establishing Griffin's brand as a trusted and respected player in our industry.
Within the larger Marketing team, Product Marketing is the driving force behind understanding the market, launching products, and gaining market traction. Product marketers are the voice of the customer, masterminds of positioning and messaging, enablers of sales, accelerators of product adoption, and champions of our self-serve channels.
Who are you
You’ll be a great fit if you have most of the following:
- Product Marketing experience, preferably within B2B SaaS or fintech
- A track record of marketing throughout a product’s lifecycle, from beta to launch, to customer evangelism
- An ability to deeply understand technology and finance and translate it into messaging and positioning.
- Experience doing market and customer research and sharing insights across teams
- Experience working with product-led growth motions that enable self-serve customer acquisition journeys
- Commercial acumen to understand the value points for our customers.
- A passion for storytelling and educating: we have a deep empathy for our users and want to help solve their problems
- A desire to get your hands dirty and take ownership of a wide range of projects
- A data-informed approach to every project and campaign
- Desire to work cross-functionally: you will get to work with pretty much every facet of Griffin as we define our product portfolio and take it to market
- Excellent writing and communication skills
What will you be doing here?
As a Product Marketing Manager at Griffin, you will:
- Be responsible for product marketing end-to-end across either a product, product family or target vertical
- Own go-to-market for new product and feature releases, working cross-functionally to drive customer awareness, evaluation, conversions and evangelism
- Conduct customer, market and competitor research based on the team’s objectives and the stage of the product’s life cycle. Ensuring the data led customer centricity flows through each step of Product & Process development
- Develop product positioning and messaging that tells our story and product vision in a compelling way to target audiences. Working with content and PR teams to land the message in the market
- Create relevant content, case studies and marketing assets for customer comms across the entire product lifecycle
- Work closely with our Product, Design, and Engineering teams to support product development and distribution
- Work closely with our Sales, Support and Customer Success teams to develop messaging and sales enablement that grows our pipeline and drives retention and expansion
- Own the generation and analysis of customer data through the customer lifecycle. Develop data led insights to inform decisions
- Translate the customer and the broader market context into pricing proposals for our customers
- Understand thoroughly customer touch-points and underlying processes, esp. during the pre-purchase journey, to define and develop our product-led, self-serve growth capabilities
- Track and report on the success of marketing efforts through well defined metrics and dashboards
What can we offer you?
We are an early stage startup and we're working hard to expand our benefits package. We're planning to add to this list in the future.
- 25 days off a year + bank holidays
- Flexible, remote-friendly working - including supporting home office setup
- Tax-advantaged stock options under HMRC's Company Share Option Plan (CSOP)
- Auto-enrolment into company pension scheme
- Enhanced parental leave with up to 6 months at full pay
- Private medical insurance and life insurance (provided by Vitality and AIG respectively)
How do I apply?
Are we your next move? Apply via the link below, if there's a match our Talent team will reach out to schedule an initial conversation and talk you through our interview process in detail.
N.B: We have a small London office in Moorgate, and we are comfortable hiring people to work from anywhere in the UK. About half of the company is based within occasional commuting distance of London, the other half is full-time remote.
Our goal is for Griffin to proportionally represent the diversity of the working population in society. We’re working to ensure that Griffin is a supportive, empowering and inclusive environment for every member of our team — whatever your combination of race, ethnicity, gender, age, sexual orientation, physical ability, nationality, neurodiversity, and religious beliefs. If you’re part of a group that is under-represented in fintech, we’d love to hear from you
Griffin Bank Ltd request that recruitment agencies do not speculatively submit CVs to any employee or associate of our company unless explicitly asked to do so by a member of our Talent team.
Any CVs sent to any member of our team on a speculative basis will not be recognised and we will not accept liability for any fee or commission should we subsequently employ a candidate who applied to us directly or was introduced by an instructed agency that may also have been submitted speculatively by an uninstructed agency.