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At MassMutual Ventures, we are fortunate to have been early and long-term partners to our portfolio of category-defining businesses that are located across the globe. Learn more about their available opportunities below.

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Engagement Lead >

BondbloX

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Posted 6+ months ago

Hyderabad

2-5 years experience

Full Time

Engagement Lead

We are looking for a data-driven marketing professional who is passionate about driving value to customers using personalized engagement. As an Engagement Lead, you will have the opportunity to work across the entire customer lifecycle to drive a prescriptive outcome(s) and successful delivery of engagements for customers across channels. The Engagement Lead will ensure our customers are getting the most value out of the BondbloX App and will help prepare, manage, and deliver strategic engagements across channels for customers.

The candidate will have the following responsibilities:
Plan, execute, and manage engagement campaigns across different communication channels including email, push, in-app, WhatsApp and SMS
Ability to design, develop innovative campaigns that resonate with our target audience (HNIs)
Measure and improve conversion rates across different stages of the funnel (top, middle, bottom)
Build and maintain a pipeline of qualified leads for the Sales team to pursue
Improve user retention through new initiatives including referral programs
Define key metrics and track them to measure short-term and long-term impact of engagement strategies
Analyze large data sets (App usage, feature adoption, etc.), identify trends and present updates to senior management
Coordinate with internal and external stakeholders such as marketing, product, sales teams and 3rd party CRM tool vendors

Skills & experience we’re looking for

At least 2 years of experience in customer engagement, ideally at a B2C product company
Customer engagement experience with a B2C wealth-tech/fintech company is a plus
Proven track record of improving conversion rates, sales, other relevant metrics attributable to engagement campaigns
Hands-on experience on engagement platforms like CleverTap, MoEngage, etc. is a must
Excellent written and verbal communication skills
Proficient in Microsoft Excel and PowerPoint, and data visualization
Data-driven mindset
Strong sense of ownership
Ability to thrive in a fast-paced environment under work pressure

Interested?

Please submit your resume to raahil.shah@bondevalue.com

This job is no longer accepting applications

See open jobs at BondbloX.See open jobs similar to "Engagement Lead >" MassMutual Ventures.

See more open positions at BondbloX

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